“Only Way Is Up” Cap



The Only Way Is Up — an ethos we believe in, to the fullest.

Drawing on traditional skills from around the world to create beautiful and timeless projects, the Only Way Is Up is both a practice in design and life at large. Stepping in or donning on OWIU is a reminder to keep the process moving.

For the launch of our accessories collection, we’ve tapped three inspiring individuals who embody the OWIU spirit. Liv Lo Golding, health and wellness entrepreneur, Joonmo Kim, co-founder and owner of Maru Coffee and Rio Lakeshore, running ambassador and writer.